• Home
  • posts
  • The Secrets to Business Sign Success

The Secrets to Business Sign Success

It’s no secret that in order to produce an effective, head-turning business sign, it’s going to take a bit more thought than merely slapping your company’s name onto a board and calling it a day.


First and foremost, there’s design. Then, you have to consider placement. What kind of sign makes sense for you? Something traditional? Or, maybe an LED will work best. The list of criteria goes on…


But there’s no need to feel overwhelmed! If you only have a vague idea of what you want your sign to look like, or even if you don’t know where to start, we’ll work with you to conjure up something that will effectively and sleekly portray your company to passersby and potential customers. That’s what makes us the best sign company in Greater Philadelphia!


Without further ado, we’ll let you in a few of secrets for obtaining sign success:


Make it Big


Sure, there’s something to be said about humility and modesty, but not when it comes to your business’s sign. If you want your sign to capture customers, you’ll need to make sure they can actually see it. Going large ensures that your brand won’t be missed by anyone who happens to pass by your place of business.


Message Matters


Who’s your intended clientele? Chances are, if you’re a successful business owner, you already know everything there is to know about your main demo. Use that knowledge to your advantage, then deliver them a message that speaks to them. Drive it home by presenting it in an aesthetic way that speaks to them. In other words, you wouldn’t make the same sign for a skateboarding shop as you would for quilter’s supply. Know your audience, then capitalize on their tastes.


Location, Location Location


We’ve already covered the importance of location in detail before, but it can’t be stressed enough. There’s nothing more senseless than putting effort into making a perfect standout sign, if it’s not going to be placed where people can see it! Where’s the ideal location that can be spotted easily from all surrounding points? That’s where the sign should go. As a reminder, make sure to contact your local zoning board before you make any permanent moves, though.

Finally, the last point isn’t much of a secret: We produce the best business signs in Philly, so get in touch with us if you want to knock em out of the park with effective sign marketing. Call us today!