Is a Quality Sign Actually Important?
You can bet your brand it is.
Sure, your sign is the just the façade. It doesn’t have anything to do with the way you operate your business, or what’s going on in the engine room. So, what’s the point of investing in a good one when you could be spending more on things like the day to day operations of the business? Maybe you pride yourself on providing the absolute best customer service in your industry. Your sign certainly didn’t play a direct role in that. You’re right.
But, as important as customer service is, your sign is your brand, and your brand is the most important first impression your business makes, which means it’s arguably the most important element of your business overall. The fact of the matter is, regardless of how hard your 3rd grade teacher tried to tell you otherwise, people still judge books by their covers. Image matters. Your sign and your brand are the cover of your business, and no matter how great your customer service and skills in your trade are, they don’t make a difference if no one walks through your doors to utilize your services.
In order to get folks to do so, you need to present them with a persuasive brand. That means providing a sign that makes people scream “I NEED (X) SERVICE” when they see it. The first measure you can take is to hire a professional sign maker. If you’re in search of a Bucks County area sign company, you should look no further than to us!
Here are some other things to think about when choosing your business’ brand:
Who is your audience?
What demographic does your business cater to? What types of people are they? What do they do in their free time? How much money do they make? What do they care about? Sure, not every audience member in your demographic is the same, but odds are your clientele share a lot of similarities with one another. Research them, then put together a median prototype version of who your ideal customer “is.” What kind of sign would pique that person’s interest?
What does your business do?
Maybe this is obvious, but it’s critical that you think objectively about this one. What exactly does your business do? OK, have an answer? Now, how can your sign reflect that answer in a single image?
What’s the rest of your industry doing, design-wise?
By all means, you should stand out from your competitors, but there’s a difference between doing that and downright making your brand irrelevant. Keep close tabs on industry trends. Who’s at the top of it? Don’t steal their brand, but try to figure out why it’s effective. From there, you can implement some of that ideology into your own sign.
This is just the beginning when it comes to building a killer brand, and should help you begin to wrap your head around why having a strong one is important.
Companies looking for business signs around Philly often turn to us, and there’s one overarching thing that they tend to have in common—they’re successful. Want to join them? Maybe it’s time to update your sign. We look forward to helping you out!
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