Signs Build Your Brand
It’s pretty universally accepted that having a recognizable, reliable and engaging brand should be a top priority for all business-owners. That’s because when a consumer needs or thinks of a product or service, the most memorable brand will come to mind first. After that, it’s a matter of whether the consumer’s idea of that brand is one of reliability and, increasingly, having shared values. Having a recognizable brand to take pride in can also motivate the employees to have something concrete to work towards.
Now, building a great brand isn’t an exact science, nor is it easy. But what we do know is that logos and signs are an extremely important part of the brand for all businesses and companies, regardless of size. Here’s a little introduction to why:
24/7 Visibility
A great sign has the kind of advertisement value money usually can’t buy. Wherever your business is located, everyone passing or driving by – not just your customers – come in contact with your brand every time they see the sign. It doesn’t matter if the business is open or not, nor does it matter what time of the day it is or whether your business offers something they need right now. Next time they think to themselves that they need a product or service you offer, there’s a good chance they might think of your business, since they’re now familiar with it.
Sign Language
You can choose your sign to be almost anything at all and, as we all know, a picture is worth a thousand words. That doesn’t mean your sign can’t or shouldn’t have text, too, but it does mean that having a sign gives you the opportunity to communicate several things about your company in seconds, the moment a potential customer sees it. You can communicate your values with your sign: are you eco-friendly or a supporter of family values? Or you can communicate a sense of fun: funky colors, a funny punchline or a fun cartoon character will do that. Or maybe you want to convey a sense of professionalism and expertise: consider a more subtle, well-designed sign that clearly expresses your accolades.
