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Author Archive
The Sign Industry Is the Place to Be
We’ve been in the sign business for quite a while, so we’ve had the time to see all kinds of things. What has always been clear, though, is that it’s a growing industry that has not only maintained but increased its importance. We’ve blogged about the reasons why we think signage is so important before, but this month we have exciting news in the form of a recent survey published by the International Sign Association: on average, there’s been noticeable growth in both salaries and job openings in the sign industry.
Signs Build Your Brand
It’s pretty universally accepted that having a recognizable, reliable and engaging brand should be a top priority for all business-owners. That’s because when a consumer needs or thinks of a product or service, the most memorable brand will come to mind first. After that, it’s a matter of whether the consumer’s idea of that brand is one of reliability and, increasingly, having shared values. Having a recognizable brand to take pride in can also motivate the employees to have something concrete to work towards.
Now, building a great brand isn’t an exact science, nor is it easy. But what we do know is that logos and signs are an extremely important part of the brand for all businesses and companies, regardless of size. Here’s a little introduction to why:
The Sign Matters
We at MRC Signs are firm believers in the miracles of signs, but we also know not everyone realizes just what a well-designed sign can do for your brand and business. That’s why, this month, we present a few examples of the most iconic signs in the world for inspiration. Enjoy!
The “Welcome to Las Vegas” Sign
You haven’t really been to Vegas unless you’ve posed with this sign (preferably accompanied by Elvis), which has been welcoming visitors to the city since 1959. It’s become the embodiment of the word ‘iconic,’ somehow defining the neon fabulousness of the entire Vegas strip. Just as great signs are supposed to, it simultaneously attracts visitors and condenses the essence of what it is advertising. Can you even imagine what having a sign this good would do to your business?
How to Improve Your Business’ Lighting
Keeping your outdoor lighting up-do-date is important for many reasons. First and foremost, there are safety hazards that come with poorly-lit spaces that you certainly don’t want associated with your building or business! Secondly, poor lighting can give a business an unwelcoming or even dangerous aura, which can even go so far as to scare off customers – or simply make them wonder if you’re open after sunset. Along with building signs in Bucks County, MRC Signs will install lighting that’s code-compliant, effective and works wonders when it comes to, well, casting your business in the best light. Read on for a few tips that can help you improve your business’s lighting, as well as what to look for when you’re having it installed.
