Is a Quality Sign Actually Important?
You can bet your brand it is.
Sure, your sign is the just the façade. It doesn’t have anything to do with the way you operate your business, or what’s going on in the engine room. So, what’s the point of investing in a good one when you could be spending more on things like the day to day operations of the business? Maybe you pride yourself on providing the absolute best customer service in your industry. Your sign certainly didn’t play a direct role in that. You’re right.
