The Elements of a Solid Sign Design

Last month we discussed why having a quality sign is important. In a nutshell, it’s the most visible representation of your brand, and your first impression can make or break whether a potential customer walks through your doors or not.


So, we have that squared away. You know you need a good sign to enhance your business and brand, but what about the how?


In other words, what can be done to effectively achieve a sign with the perfect look? Leonard Bernstein once said on art that “the measure of its success is the extent to which…it invites you in and lets you breathe its strange, special air.” Those are good words to live by, and they suggest that a great work of art (which is what your sign is) maintains individuality and originality, while invitingly appealing to those who lay their eyes upon it.


A picture says 1000 words, so here are some tips for creating a sign that’ll show just the right image to leave your clientele wanting to know more:


Sans the Serifs: Keep Your Typeface Simple

The most important thing to remember when it comes to signage typeface is that legibility comes first and foremost to fanciness. That means in just about every case, a simple and legible sans-serif font is going to be your best bet. Sure, maybe that decorative script font looks tastefully ornate to you, but if your patrons can’t make out what it says at first glance, your sign is pointless. Helvetica, Futura, Avenir and Franklin Gothic (just to name a few) are timeless sans-serif fonts that could look excellent on your sign!


The Importance of Negative Space

When it comes to music, they say the notes you don’t play are equally as important as the ones you do. Much the same can be said about your sign and logo. Think outside the box when it comes to utilizing the white space. One famous example you can look to as a starting reference is the FedEx logo. Specifically, look closely at the “E” and the “x.” Can you make out that arrow in the negative space? Let’s do something just as brilliant for your brand!


Simplicity Is Key

Going off our typeface tip now, keeping the whole thing simple is the way to go. Saying a lot with a little can be tricky, but it’ll allow you to really face what’s most important about your company. What themes are so integral that they can’t not be involved in your sign? You should be able to narrow that answer down to two or three points. Ever hear the saying less is more? Of course you have! Well, it’s true.


Let a Professional Take Care of the Work

If all this sounds great but you’re still at a loss for where to begin, there’s no need to sweat it because that’s where we come in! As a premier Philadelphia sign company, you can rest assured knowing that we’ll do all of the above to help you create something that stands out and effectively represents who you are.

Get in touch today and we’d be happy to assist you in realizing your perfect sign!

Is a Quality Sign Actually Important?

You can bet your brand it is.

Sure, your sign is the just the façade. It doesn’t have anything to do with the way you operate your business, or what’s going on in the engine room. So, what’s the point of investing in a good one when you could be spending more on things like the day to day operations of the business? Maybe you pride yourself on providing the absolute best customer service in your industry. Your sign certainly didn’t play a direct role in that. You’re right.

Wrapping Up the Year with the Latest Industry Innovations from Around the World

We’ve entered 2016, which means that this is a time when a lot of people like to reflect back on the past year. We’re incredibly excited about the many developments we’ve done individually as a company, continuing to grow and becoming one of the best sign companies in Bucks county. As we’re determined to stay on that road, we’d like to share some of the most interesting news items and sign innovations from 2015, as an inspiration for the coming year.

LG Video Wall in Dubai


The Sign Industry Is the Place to Be

We’ve been in the sign business for quite a while, so we’ve had the time to see all kinds of things. What has always been clear, though, is that it’s a growing industry that has not only maintained but increased its importance. We’ve blogged about the reasons why we think signage is so important before, but this month we have exciting news in the form of a recent survey published by the International Sign Association: on average, there’s been noticeable growth in both salaries and job openings in the sign industry.

Signs Build Your Brand


It’s pretty universally accepted that having a recognizable, reliable and engaging brand should be a top priority for all business-owners. That’s because when a consumer needs or thinks of a product or service, the most memorable brand will come to mind first. After that, it’s a matter of whether the consumer’s idea of that brand is one of reliability and, increasingly, having shared values. Having a recognizable brand to take pride in can also motivate the employees to have something concrete to work towards.

Now, building a great brand isn’t an exact science, nor is it easy. But what we do know is that logos and signs are an extremely important part of the brand for all businesses and companies, regardless of size. Here’s a little introduction to why: